how to run matlab without GUI interface and java in Windows system

After MATLAB 2013 and above equip newest Java Access Bridge 2.0.2. I cannot run MATLAB under JAWS and Zoomtext. I found some comments online that they are able to configure MATLAB to run as background without GUI interface and Java. They mentioned use "terminal" but I do not have any idea about it. I guess it shall similar to using MATLAB on Unix/Linux system. can you tell me how to achieve that? in addition, MathWorks stopped supporting JAWS and ZoomText. Not happy about it. I am stuck on R2012b and cannot upgrade to newer version.