Senior Field Marketing Program Specialist (Team Lead)

募集要項

Reporting to the AU/JP Marketing Manager in Japan, the Senior Team Lead for Field Marketing  is responsible for leading a team in planning, implementing, and analyzing results of marketing programs designed to drive awareness of MATLAB and Simulink platforms, generate leads, deliver account-based programs and support sales opportunities and revenue objectives for Japan Sales.

This role is critical in reaching the marketing contribution to revenue targets in alignment with sales. In this role you will work cross functionally with sales and services teams, technical marketing and other teams to build and execute integrated marketing programs for new business acquisition and business expansion within our customer base. As a key member of the JP Management team, you will also help drive strategic corporate programs such as Social Mission to support our core values and leadership initiatives.

To achieve your goals, you will work in close collaboration with a broad range of both internal and customer-facing departments across the MathWorks organization including but not limited to the sales, sales support, marketing (industry, product, education, digital, corporate communications), finance, and legal departments.

仕事内容

• Planning: In conjunction with Sales management, develop and manage annual marketing strategies, and budgets that support the revenue and usage goals of our GEO Sales teams. Work with campaign team leaders to support and localize our global strategies in a way that reflects the needs and interests of JP market.
• Demand Gen: Develop, run and, measure the programs necessary to generate funnel for our broad-based sales territories. Includes working with related teams to optimize the entire traffic to funnel process.
• Supervise the Team:  Passion for building and scaling a team and related processes needed to supporting a large and diverse sales organization. Resolve complex problems, anticipate change and redirect team’s efforts as necessary. Be able to build coalitions and influence change without direct authority.
• Project Management and Implementation: lead the team in implementing a variety of campaigns including digital, outbound (events and email), public relations and influencer programs.
• Sales and Lead Processes: understand lead waterfall and lead score approaches as it relates to prospecting, sales cycle length, pipeline stages, sales models and account-based strategies. Reports on the marketing funnel contribution to key Sales and Marketing stakeholders.
• Reporting and Analysis: Ability to measure, analyze understand and present data to measure program effectiveness and validate strategy and spend. Understand how activity and performance are measured and reported, and how to generate metrics.  Leverage data to affect change and improvement.

必須の資格

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

その他の資格

• Experience supporting a complex product line, that spans early-stage, high-growth, and mainstream products.
• Experience working in B2B high-tech company, preferably software.
• Excellent interpersonal skills with the ability to interact with technical and non-technical staff, managers, customers and partners.
• Expertise designing, executing and measuring account-specific campaigns and thought leadership activities
• Proven team player that has partnered closely and successfully with Sales and Marketing Leadership at prior organizations.
• High level of initiative and strong business judgement.
• Fluency in written and spoken Japanese and English