Marketing Program Specialist

Job Summary

The Marketing Programs Specialist is responsible for planning, organizing and managing a portfolio of event and web-based lead generation activities, as well as awareness building activities in Japan. This position requires the individual to work at both a strategic and tactical level in supporting the achievement of revenue targets of the Japan office through the creation and implementation of successful integrated marketing campaigns in support of our lead generation and awareness objectives.

The ideal candidate will have 5-8 years of experience working in a B2B marketing environment in Japan.  They will have excellent project management and analytical skills and a track record of working well as a team member across multiple functions. 

Responsibilities

Work closely with the sales, application engineering and central marketing teams to develop and execute targeted multi-touch marketing campaigns to assist sales in obtaining annual revenue goals in Japan. This would include working with internal teams, in both offices and in Boston, to develop targeted, engaging content for different personas and stages of the buyer's journey (inbound, digital, thought leadership...).

Evaluate, measure, and report on all marketing campaign effectiveness and analyze ROI for regional campaigns with a clear focus on generating and nurturing business opportunities. This includes campaigns directed towards existing customers, prospects and partners.

Effectively plan, execute and measure impact of marketing events programs (seminars, webinars, conferences) and recommend the mix of outbound program to support the different sales territories business objectives.

Perform regular and detailed analysis of pipeline and funnel support with recommendations for continuous improvement.

Minimum Qualifications

  • A bachelor's degree and 3 years of professional work experience (or a master's degree) is required.

Additional Qualifications

  • Proven track record of developing and executing integrated marketing campaigns in a B2B environment
  • Fluent written and spoken Japanese and English is essential
  • Deep understanding of lead generation programs and ROI
  • Analytical: ability to make data driven recommendations and decisions
  • Excellent writing skills, including ability to turn technical jargon into compelling business messages
  • Experience in multi-channel content creation and deployment
  • Capable of working independently as well as part of a team and able to operate in a collaborative, cross-functional environment
  • Strong project management skills with a focus on the quality of deliverables
  • Ability to manage and prioritize a high volume of projects and tasks simultaneously
  • A self-starter, with a strong drive and goal-orientated approach
  • Experience in Marketing Automation tools is advantageous

Why MathWorks?

It’s the chance to collaborate with bright, passionate people. It’s contributing to software products that make a difference in the world. And it’s being part of a company with an incredible commitment to doing the right thing – for each individual, our customers, and the local community.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs 4500 people in 16 countries, with headquarters in Natick, Massachusetts, U.S.A. MathWorks is privately held and has been profitable every year since its founding in 1984.

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